While it’s not true that Kickstarter is the sole route by which Onyx Path brings games to market, it’s certainly true that it’s a major foundation stone of their business strategy, and that by this point seeing them pivot away from using Kickstarter at all would arguably be more newsworthy than them launching yet another one.
With repeated Kickstarters comes mistakes and accidents, and from those comes lessons. Backing an Onyx Path Kickstarter these days is a bit more of a certain prospect than it was in earlier years. Previously, Rich Thomas had followed his creators-first instincts by allowing project managers to largely structure their Kickstarters as they chose, which led to some wild variations in results. Some books came to Kickstarter with at least the first pass of the text already prepared and ready for backer inspection, thus substantiating that the time-consuming part of the writing process was more or less done and what remained consisted of writing stretch goal content, editing and tightening up the text, and getting that layout and artwork action going prior to producing the PDFs and hard copies. Such projects were rarely very late.
Other projects took a different tack, launching prior to the text being completed with the expectation that they would be resolved in good time. In some cases this led to major delays and no little controversy. Wraith: the Oblivion‘s 20th Anniversary Edition only recently managed to ship its deluxe copies to backers, with the project massively delayed due to project lead Rich Dansky having taken on a new full-time job unexpectedly; Exalted 3rd Edition was both extremely late and had a controversy-laden design process, with the two original lead designers eventually leaving the project under a cloud of mutual recriminations.
These days, Onyx Path runs a tighter ship, at least when it comes to Kickstarters – realising that whilst the company might afford to be indulgent of creators’ bouts of writers’ block and other such issues when it comes to products developed entirely out of the public eye, Kickstarted products inevitably give customers a bit more insight into where things are – and customers can’t be expected to extend the same patience to creators indefinitely, especially when the question of “Why doesn’t Onyx Path step in and help the creators get on with it?” is outstanding. Now, Kickstarters don’t get greenlit by Onyx Path until there’s a manuscript to share with backers during the crowdfunding campaign, and in general the process is much smoother.
From the perspective of, say, a Changeling: the Dreaming character, this may represent a loss of innocence, a banal imposition upon the creativity of project heads. From the perspective of a character in Changeling: the Lost, this is a welcome addition of stability in opposition to the chaos of Arcadia…