Rob Schwalb, for those of you who don’t read the credits pages on your RPG rulebooks, is a game designer with a pretty decent CV. His first especially notable work was as a Green Ronin staffer, in which capacity he wrote a bunch of well-received material for WFRP 2nd Edition and designed the Song of Ice and Fire RPG. He then ended up working at Wizards of the Coast during the 4th Edition D&D years, the culmination of his work there being his job as part of the design team under Mike Mearls for 5th Edition Dungeons & Dragons.
Schwalb exited Wizards of the Coast after turning in his last work on 5th Edition and, having made some contributions to Mahna Mahna, decided he wanted to follow Monte Cook’s lead and start his own publishing company. Schwalb Entertainment’s big debut was to be Shadow of the Demon Lord, a Schwalb-penned tabletop RPG with an unfettered grimdark aesthetic, and naturally Schwalb turned to Kickstarter to fund it.